At Muuto, they strive to create new perspectives on Scandinavian design. Pushing this notion forward is their Photo Essays—perceiving Scandinavian design through the individual lens and scope of photographers from across the world. For the fifth edition, they've collaborated with photographer Alexander Kilian and online magazine iGNANT.
When approaching their photo essay for Muuto, Berlin based photographer Alexander Kilian and the creative team of online magazine iGNANT opted to explore shibusa, a Japanese term that describes the aesthetic of simple, unobtrusive beauty, and the seven elements of this: simplicity, implicity, modesty, naturalness, everydayness and imperfection, achieved by configuring Muuto designs at odd angles, and piled together in strange configurations against a simple concrete backdrop.
Scroll through the Photo Essay below - plus you can shop all Muuto designs here or click the links under each image to shop the individual items featured.